“We saw incredible growth on Walmart in March and more than 100% growth in April year-on-year,” said Beth Segovia, Chief Operating Officer of ChannelAdvisor, during the company’s first-quarter earnings call. Sassoon, Senior Vice President of Maxxima, a brand that sells on Walmart among other marketplaces.

“Our sales on Walmart in April were five times higher than their normal average,” said Dov I. On April 11th, Walmart merged its Grocery app into the main app. Additionally, on May 13th, Walmart became the number one most-downloaded app in the shopping category on the iPhone App Store. By comparison, both eBay and Amazon saw a 15% growth.

Web traffic to Walmart increased by 55% in April compared to February, before the pandemic started. The marketplace, which provides over 90% of the assortment on the website, is surging, driven by the significant increase in the number of shoppers on Walmart. Customers will continue to buy from Amazon it might be from your shop or others, but you’ll have nothing to do with the buyer’s base.Sales on Walmart marketplace increased more than on its main rivals Amazon and eBay.

Lack of Direct Interaction with Buyers: Unfortunately, you won’t get the buyer’s database of Amazon.

As a result, you will be lost among sellers who compete on price and have better ratings.

Poor Visibility: Several sellers sell products with the same ASIN.

In contrast, the conflict of interest doesn’t exist on eBay and Etsy. When there is a price war between Amazon and sellers, sellers often lose.

Competition with Amazon: Sometimes Amazon decides to sell your products through its network, so it will leave no chance of getting successful for you.

In FBA models, the fee is high, and it can be a losing venture for small retailers.

High Listing and Selling Fees: When you list and sell items, you have to pay fees to Amazon.

You can develop your seller page on these platforms to gain more visibility, but there is no chance to build your brand. Unfortunately, you’ll also face the same problem on eBay and Etsy. It can be tricky when you’re a reseller and want to build your brand. When you sell on Amazon, only Amazon is the brand.

No Chance of Building Own Brand: It’s the biggest drawback.

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